Our Daily Bread 398: Ammar 808 ‘Global Control/Invisible Invasion’

September 10, 2020


Review
Words: Dominic Valvona




Ammar 808 ‘Global Control/Invisible Invasion’
(Glitterbeat Records) Album/18th September 2020


Previously amplifying and transforming both the traditional ritual and rhythms of the Bargou Valley region and the broader Maghreb, Tunisian producer Sofyann Ben Youssef now turns attention to the Hindu imbued sounds of Southern India for his latest captivating sonic acceleration. Following on from his Bargou 08 partnership with Nidhal Yahyaoui and debut Ammar 808 jolt of desert-style futurism, Sofyann dives into the traditions of Carnatic music whilst summoning up a cosmology of gods and deities on the immersive Global Control/Invisible Invasion experience.

Recorded and titled before the great pandemic, Global Control/Invisible Invasion refers to an “invasion” that “happens in brain” and the “the soul”. Sofyann explains: “We’re invaded without ever seeing it externally, and this system decrees our fate.” It’s a force that started at the beginning of time, sidetracked by a manifestation of religions, monetary systems, virtual economics, media and politics that are all constantly at odds with the individual. Deep indeed is the rhythm of life, the rhythm of freedom. You may actually hear it with this latest offering: a surprising harmonious if bombastic panoramic charge.

 

A logical, congruous expansion it seems to those North African fusions of sci-fi and the atavistic, the exonerations, paeans, yearnings and “mathematical” buoyant rhythms of Southern India are bombarded with the customary TR-808 drum machine ticks and clatter, warped effects and sonorous sub-bass in a way that unites the two cultures.

This though is a return for Sofyann who, at the age of twenty, studied in Delhi for a time learning the sitar and tabla whilst absorbing everything the country had to offer. As part of his own search and understanding of identity in the wake of the Arab Spring, the burgeoning beat-provider, keyboardist journeyed back years later to the country to record what would be this transformative hybrid. Aiding him in this venture, fellow producer and studio owner Paul Jacobs was tasked with finding the cast of collaborating Indian musicians, who’s sound is transformed by Sofyann’s production and sonics; a cast that includes, amongst others, the enchanting, stirring melodious voice of Susha and galloping, rattling percussion of Thanjai Nayandi Melam.





These elements are vibrated, ramped-up and exaggerated in an almost continuous assault on the senses; a sonic language of counterbalanced extremes fed into a percussive, breakbeat driven gatecrash of Indian mountain region weddings, rituals and conversations with gods. The last of those comes in the for of the album’s reverberated Bhangra battling ‘Ey Paavi’, which pitches the boasting death destruction ratcheting of Bhima and Duryodhana with flipped beats, sub-bass buzzing R&B vocal effects and a frisson of percussion. One of many names for the Hindu god Ganesha, ‘Mahaganapatim’, lends both communal chanted blessings and an increasingly inter-layered bombast of percussive breaks to this spiritual futuristic dance music. Flipping, bounding and propulsive, tracks such as the rotor oscillating ‘Pahi Jagajjanai’ send ethereal Indian song towards the Techno of Jeff Mills or Basic Channel. The shivered cymbal and trinkets scraping desert trance ‘Arrisothari Yen Devi’ adds a lo-rider vocal detuned hip-hop effect to the original shrouded echo-y vocals.

At times this overdrive sounds more like a dance music set; a remix vision of traditional Southern India and contemporary African EDM, yet really Sofyann pushes way beyond that into new exciting horizons. The Ammar 808 project once more crosses generations and geography to dynamically invigorate and drive forward those cross-pollinations; in so doing, the North African beat provider finds a common cause in two very different cultures.






See also:

Ammar 808 ‘Marivere Gati (featuring SUSHA )’

Maghreb United’ LP Review

Bargou 08 ‘Targ’ LP Review

Glitterbeat Records 5th Anniversary Special

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: